Auth0 to Salesforce integration

Salesforce, with its diverse products and services, is the ideal home for your data. Whether for CRM or CDP, keeping this data synced with your CIAM solution is crucial.

Gaps in journey and account-based marketing often result from disconnected data. Unlock your marketing potential by integrating Auth0 or Okta Customer Identity Cloud (CIC) with Salesforce.

We'll craft a customized solution that enhances your security, streamlines identity management, and powers AI-driven personalized marketing campaigns - delivering greater customer engagement and increased ROI.

Marketing today requires personalization and AI-powered agility to reach customers and their high expectations. Bringing together the robust capabilities of Salesforce and the secure identity management of Auth0, you can achieve:

• Personalized marketing campaigns based on accurate, real-time customer profile data.
• Greater precision for predictive customer scores.
• Seamless sharing of marketing insights from Salesforce back to customer-facing apps and websites through each customer’s Auth0-issued identity profile.

You can start maximizing your marketing potential with a free Auth0 Marketplace integration.‍

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Integrating Auth0 with Salesforce offers a solid starting point for managing customer identities.
However, it's important to be aware of certain limitations:‍

• One-Way Syncing: Data flows only from Auth0 to Salesforce, not the other way around.
• Delayed Updates: The sync provides moment-in-time data, meaning changes in Auth0 aren't instantly reflected in Salesforce.
• User Deletion Constraints: Deleting a user in Auth0 won't remove the corresponding Lead in Salesforce.
• Lead-Only Support: Currently, only Leads are supported—other sObjects like Accounts, Contacts, and Custom Objects aren't included.

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