Customer data platforms

At Kilterset, we’ve seen firsthand how a well-implemented CDP can transform businesses. Our deep experience in CDP development across industries like Telecommunications, Hospitality, and Healthcare enables us to create systems that unify, analyze, and activate customer data for meaningful business outcomes.

We can help.

A Customer Data Platform aggregates data from multiple sources, creating a comprehensive 360-degree view of each customer. But building a CDP that delivers results requires more than just collecting data - it demands the right features and a strategic approach to integration, processing, and personalization.

Key features of a CDP include:

• Data Integration: Seamlessly connecting CRMs, e-commerce platforms, and marketing automation tools to create a unified customer profile.
• Data Unification: Eliminating duplicates and resolving identities across systems for a consistent understanding of customer behavior.
• Real-Time Data Processing: Enabling timely responses to customer interactions and powering personalized marketing campaigns and customer service.
• Personalization: Offering product recommendations, tailored content, and targeted marketing messages based on customer preferences.
• Customer Analytics: Driving insights into customer behavior, engagement, and preferences to inform marketing strategies and customer service initiatives.
• Compliance and Data Governance: Managing data consent and adhering to privacy regulations like GDPR and CCPA.

With these capabilities, a CDP doesn’t just centralize data - it empowers your team to deliver targeted, personalized experiences that enhance customer satisfaction and loyalty.