Customer Data Platforms

In today's data-driven business landscape, understanding customer behavior is vital for delivering personalized and meaningful experiences. This behavior data is equally essential for tailoring up-selling and cross-selling strategies.
A Customer Data Platform (CDP) empowers businesses to aggregate, analyze, and utilize customer data, enhancing engagement, marketing effectiveness, and overall business growth. At Kilterset, our deep experience in CDP development spanning various industries, has allowed us to witness firsthand the transformative impact they deliver.


At the root of a CDP is a 360-view of customers based on numerous sources of data. To achieve this 360-view a number of features and capabilities compose a CDP.


A CDP offers substantial benefits, notably enhancing customer experience through personalized interactions that boost satisfaction and loyalty. Centralizing and unifying data under a CDP strengthens marketing endeavors, enabling more effective targeting with personalized recommendations. Additionally, a CDP streamlines marketing operations, minimizing manual tasks and optimizing team allocation by extracting value from unified data.

We've been here before

With extensive experience spanning Telecommunications, Hospitality, and Healthcare, Kilterset excels in developing CDPs. Whether initiating new projects or enhancing existing systems, we specialize in unifying, integrating, and personalizing data to empower businesses and delight customers.

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